GROLSCH

 

Grolsch prides itself on being a brand with an independent magnetic spirit. Commissioned to design a caravan for The Old MacDaddy Hotel, magnetic was the key ingredient. The result is a fully modular and magnetic caravan that can be reconfigured to reflect the mood, character and personality of the person who will spend the night in this room ensuring that no two nights are the same.

 

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Bedroom Section

Bedroom Section

Lounge Section

Lounge Section

Pin Wall

Pin Wall

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Temporary branding of Grolsch logo means you don't spend time in an overtly branded space. 

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Bedroom

Bedroom

Roaming Lights

Roaming Lights

Magnetic Filing move to tell the time

Magnetic bench deconstruct into chairs

Magnetic bench deconstruct into chairs

Magnetic shelves

Magnetic shelves